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(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.

Tuesday, September 04, 2007

Wall Street Journal quotes me!

The Wall Street Journal had a story about voluntary pricing at small eateries such as Terra Bite. Yours truly was quoted. Here is the exact quote-

"You can encourage people to donate as much as they want," says Sandeep
Krishnamurthy, associate professor of e-commerce and marketing at the University of
Washington at Bothell campus. "And if you do that to the right audience in the right
way ... what ends up happening is that you save money [by not having to invest in a
large, paid staff or credit-card services] and people feel good that you're trusting them
so much. And I think you're going to end up seeing people giving good sums of

1 comment:

Anonymous said...

Ecommerce is one word that has uncannily boosted the economies of all, the first world, the second world and the third world countries. Though the trend of buying and selling through the electronic media, predominantly through the net, is a trend that has seen the upswing in the developed countries, the technicalities involved with it like making an ecommerce solution, is something that the firms in the developed countries hire from the poorer countries, thus giving a boost to the latter’s economy. Unfortunately, the benefits yielded by fields like ecommerce are yet to reach the grass root levels especially in the third world countries.

One of my favorites

One of my favorites