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(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.

Tuesday, September 11, 2007

From the Wall Street Journal: Three Myths on Boosting Search Engine Rankings.

Short Version-

Myth 1. You can be guaranteed consistently high rankings.

Myth 2. I need to submit my Web site to every search engine out there.

Myth 3. Repeating keywords will increase my site's rankings.

The article has a lot of good anecdotes. I recommend reading it.

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