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(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.

Thursday, November 11, 2004

Contemporary Research in E-Marketing, Volume I released.

Contemporary Research in E-marketing, Volume I by Sandeep Krishnamurthy
Buy the book on Amazon.com

TABLE OF CONTENTS

Social Oracles As Advertising Tools In Programmable Businesses
Nick V. Flor, University Of New Mexico

Economic Issues In Advertising Via Email: A Role For A Trusted Third Party?
Arvind Tripathi, University Of Washington; Ram Gopal, University Of Connecticut; Zhiping Walter, University of Colorado, Denver

Web Personalization For E-Marketing Intelligence
Penelope MARKELLOU, Department of Computer Engineering and Informatics, University of Patras, Greece
Maria RIGOU, Department of Computer Engineering and Informatics, University of Patras, Greece
Spiros SIRMAKESSIS, Technological Educational Institution of Messolongi,
Department of Applied Informatics in Administration and Economics.

Knowledge Gathering/Knowledge Sharing: The Business/Consumer Culture Dichotomy
Rachel Mclean, Manchester Metropolitan University Business School, Uk
Nigel M. Blackie, University Of Salford, Uk

MSQ-model- An Exploratory Study of the Determinants of Mobile Service Quality
Veronica Liljander, Swedish School of Economics and Business Administration (Hanken), Helsinki, Finland
Jan Nordman, Accountant, EMEA Finance, Lexmark International, Technology SA, Geneva, Switzerland

Experiencing Quality: The Impact of Practice on Customers’ Preferences for and Perceptions of Electronic Interfaces
Kyle B. Murray, University of Western Ontario

The Impact of EBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs
Mark P. Sena, Department Of Information Systems, Xavier University
C. Edward Heath, Department Of Marketing, Northern Kentucky University
Michael A. Webb, Department Of Economics, Xavier University

Viral Experiences: Do You Trust Your Friends?
Shenja Van Der Graaf, Department Of Communication And Information Studies, Utrecht University, The Netherlands

Public Opinions Of Online Privacy: Definitions, Assessment And Implications For Industry And Public Policy
Kim Sheehan, University Of Oregon

Online Privacy: Consumer Concerns And Technological Competence
Pushkala Raman, Florida State University
Kartik Pashupati, Southern Methodist University

Using Server Log Files and Online Experiments to Enhance Internet Marketing
Charles F. Hofacker, Department of Marketing, Florida State University
Jamie Murphy, School of Business, University of Western Australia

CRM, KDD and Relationship Marketing: Requisite Trio For Sustainable E-Marketing
Nikhilesh Dholakia, University Of Rhode Island
Jounghae Bang, University Of Rhode Island
Ruby Dholakia, University of Rhode Island

An Interactive Marketing Communication Model In New Product Diffusion
Fiona Sussan, Department Of Marketing, Baruch University

A Rhetorical-Prototype Mechanism For Creating E-Marketing Materials
For International Consumers
Kirk St.Amant, James Madison University

How Innovativeness Influences Internet Shopping
Ronald E. Goldsmith, Florida State University
Barbara A. Lafferty, University Of South Florida

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