Here is a bold prediction- Google Scholar will revolutionize academia and academic publishing in the following ways.
First, the citation scores for papers will be used to justify the impact of a particular paper. This will make it harder to dismiss some papers and will help the community see through the hype.
Second, the people Google threatens most in the academic environment are the providers of online databases (e.g. Econlit, PsychInfo, ABI/Inform, Expanded Academic Universe). As Google gets access to more papers, the need for online databases will recede. Deep web, anybody?
Third, Google Scholar will give greater weight to papers in online journals. This will help authors of papers in those journals to get the attention they deserve.
Fourth, Google Scholar will lead to greater use of academic knowledge. One can easily imagine a meeting in a government office somewhere where a sociology paper gets cited.
All four vectors of change are significant.
Google Search
Google Pack
(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.
Friday, November 19, 2004
Subscribe to:
Post Comments (Atom)
Labels
- AdSense (1)
- AdSense Report Card (1)
- Advertising (1)
- Baseball (1)
- Bidding and Ranking (1)
- Book Search (1)
- Browser (1)
- Freakonomics (1)
- Geo-Targeting (1)
- Google (6)
- Google advertising (1)
- Google Reader (1)
- iGoogle (1)
- Internet Advertising (1)
- MSN/Live (1)
- New Yorker (1)
- Opera (1)
- Salary (1)
- Search (1)
- search engine marketing (2)
- Search engine optimization (2)
- Seattle Mariners (1)
- SEM (1)
- SEO (2)
- Smoking (1)
- Text Ad (1)
- Toobin (1)
- Yahoo (1)
- Yahoo Search Marketing Blog (1)
One of my favorites
Blog Archive
-
▼
2004
(97)
-
▼
November
(16)
- What's All the Buzz About?
- Bangalore Ahoy!
- Google Kirkland party photos
- Impact of Google Scholar on Scholars
- Google just changed my life. Again.
- My Son's First Book
- Attention Sears Mart shoppers- Sears and KMart mer...
- Google index doubling...
- How do you say your name?
- Gmail, Gmail, Gmail
- Google just walked in.
- Gmail invitations
- Contemporary Research in E-Marketing, Volume I rel...
- Google's Index Doubles, But...
- Fast Company's list of...
- How Gmail Changed My Behavior.
-
▼
November
(16)
No comments:
Post a Comment