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(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.

Tuesday, May 18, 2004

Business lessons from the donut and coffee guy [via]. Apparently, this NY coffee guy lets his customers make change! Why? The cost of consumer opportunism is less than the cost of setting up a complex payment system. So, he is better off. (or is he?)

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One of my favorites

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