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(San)deep's World. Wise observations from Prof. Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, author, educator, Dad, coach, racquetball player, evangelist, speaker and thinker.

Monday, October 25, 2004

Greatest equations ever.

A columnist asks readers to submit the greatest equations of all time. One hundred and twenty readers respond with equations ranging from 1+1=2 to much more complicated ones. Excellent reading.

Tuesday, October 19, 2004

Community-led marketing for Mozilla Firefox.

I have said earlier that I am very impressed with Mozilla Firefox. Today, I must say I was bowled over by the innovativeness of their marketing. For the launch of Firefox, Mozilla is putting together a campaign that will entirely be funded by community members. Interested members may donate $30 for the campaign. 2,500 donors will be mentioned in the 1 page ad in the New York Times (that is a total of $75,000). What should the name be for this kind of marketing? community-led marketing? open-source marketing? More at 1, 2, 3.

Monday, October 11, 2004

Market for Noble Prize Winners. They got Prescott right.

Thursday, September 23, 2004

The 1954 vision of a 2004 home PC. What will the home computer of 2054 look like? Do scientists make good visionaries?
Search engine, LookSmart, just bought a service called Furl.
Google News does not carry stories that would be considered contentious by Chinese authorities!

Monday, August 16, 2004

Meet Kalpen Modi (a.k.a. Kal Penn).

Thursday, July 29, 2004

Tow, tow, tow your car
Gently down the road
Tow it tow it tow it
To the tire store

-Rishi Krishnamurthy, 3.5 years

[you will remember his debut poem- stones, stones, I need bones]

Monday, July 26, 2004

My student- Matthew Carmean- produces an unofficial Starbucks commercial.
Quotes from Mahatma Gandhi.

Friday, July 23, 2004

Electoral Vote Predictor. Neat application.
Google, circa 1960.

Friday, July 16, 2004

Blogger's invitation process is terrible.  I have tried using it with limited success.  It especially does not work well if you have a Hotmail a/c.  The official help page admits this.  I am currently trying to persuade Blogger that their invitation process is BROKEN.  They are still in denial, I think.  I thought all Google's technology was supposed to work reliably.  Well, this does not.  It is really a shame. 

Tuesday, July 13, 2004

Most wanted Gmail features. What an easy way to do market research!
Meet Jimmy Wales- the man who created WikiPedia.

Friday, July 09, 2004

An academic conference asks- "Does marketing need reform?".
Heard of Googles.com? It is a kid's site, folks. Why didn't Google buy this domain out in the early days?
A student- Frederic Ingold- pointed me to Ujiko. It is excellent. The most interesting feature is this. If on visit 1, you click on a link that was ranked 5th, that particular link will show up as # 1 on your next visit.
Yahoo has a research lab? Really?

Thursday, July 08, 2004

My class blog is # 2 if you search for "search & the web" on Google.

One of my favorites

One of my favorites